Video above is a Lifetyme Exteriors customer in Wilmington, MA sharing their issues with their service.
Some time in the past our competitor Lifetyme Exteriors posted on their blog some misinformation about our product. It has caused some confusion so we thought we would provide factual verifiable information to help understand the difference between Rhino Shield and Lifetyme Exteriors product SmartColor. We always say that an educated customer will always choose Rhino Shield. If you’re considering a permanent coating system you will find this information invaluable in making your decision.
Lifetyme Exteriors states the following on their website blog:
“Rhino Shield of New England – has ceramic coating materials that have largely been used until this point in hot weather areas. When you look at where the vast majority of Rhino Shield franchises are located, you will find that the bulk of them are located in southern states with hot weather climates.” – http://lifetymeexteriors.wordpress.com/what-is-it/
Rhino Shield’s Response? It is flat out incorrect.
Rhino Shield is actually the only coating company with over a decade of proven performance in cold weather climates.
I guess at first glance you would think ceramic = hard like porcelain it will get cold and break. This is essentially a ruse to try and dismiss our product. It’s important to understand that these ceramic microspheres are suspended in our proprietary flexible coating system. They are the size of a grain of flour, they can withstand over 8,000 pounds of pressure and are indefinite i.e. they do not breakdown. Much like you can purchase ceramic brakes for your car and they come with a lifetime warranty (and of course they are used in cold weather climates). The Ceramic microspheres in Rhino Shield are not affected by hot or cold weather. They actually can withstand -100 to +200 degrees variations without any effect. Now this is the scientific part let’s talk real world and compare Rhino Shield’s Track Record and Lifetyme Exteriors Track Record in Cold Weather Applications.
This is where we can provide verifiable proof that Rhino Shield is a FAR SUPERIOR PRODUCT than Lifetime Exteriors SmartColor. The best real world example, is that in cold weather climates Rhino Shield has performed flawlessly for over a decade where Lifetyme Exteriors product has numerous failures even failing in most cases before a regular paint job.
One of Rhino Shield’s first dealer locations was in Indiana, where the average winter temperature is 25 – 35 degrees. This Rhino Shield dealers business started April of 2001 and has an A rating with the BBB. That’s 11 years with an A rating in a cold environment.
Our dealership has an A+ BBB record going on 8 years!
Compare these flawless track records with:
Lifetime Exteriors BBB – B rating with 21 lodged complaints as of this writing.
THE FACT IS: Rhino Shield has installations in the cold northeast without issue going on 12 years.
Compared to Lifetyme Exteriors SmartColor whith numerous failures that according to the customers online BBB complaints could not get even a response without contacting the BBB for assistance.
A great new feature of the BBB is now you can read the lodged complaints.
Links below prove via BBB what we are stating here to be true. Keep reading below the links for more in depth information comparing Lifetyme Exteriors to Rhino Shield.
RHINO SHIELD VERSUS LIFETYME EXTERIORS
AmCoat Technologies the owner of Rhino Shield was founded in 2001
11 Years in business
A+ rating with BBB
40+ Dealers Domestically covering over 50 metropolitan areas. Internationally – Ghana, Mexico and Brazil
All dealers have an A rating.
Tested by BASF labs proving Rhino Shields longevity.
Accolades include This Old House , HGTV Curb Appeal (3 times), NasCar, Disney and PBS Katie Brown Workshop
LIFETYME EXTERIORS CORPORATE MANUFACTURER OF THEIR PRODUCT SMARTCOLOR
SMART PERMANENT COATING SYSTEM
3 Years in Business
Not Rated by BBB, No Record Available
Number of SmartColor dealers not published or shared with the public
Business name “Smarter Coatings” not trademarked as of this writing.
LOCAL DEALERSHIP COMPARISON
LIFETYME EXTERIORS VS RHINO SHIELD
Original name: SPRAY ON SIDING OF MASSACHUSETTS, LLC.
Name Changed to Lifetyme Exteriors llc 9/2/2004
Since inception has marketed / changed warrantee product line three times. Alvis Coating, SmartCoat and SmartColor
Spray on Siding of Massachusetts llc, installed Alvis Coatings. Alvis Coatings Inc. of Charlotte, N.C., declared bankruptcy in early 2005.
(Everything on the internet stays they say – Some links like these below, utilize the “internet wayback machine” website. This website takes snapshots of websites and has for many years. When you click these links take note of the product names Lifetyme Exteriors warrantied / 2005-2008 was SmartCoat / 2009 – present SmartColor)
Lifetyme Exteriors installed SmartCoat from 2005 until 2008.
Lifetyme Exteriors installed SmartColor 2009 – Present
BBB Rating = B
21 Complaints – Read the Complaints
Has received multiple complaints since inception with Massachusetts Consumer Protection (617) 727-8400
RHINO SHIELD OF NEW ENGLAND
Incorporated as FinalCoat llc 07/15/2005
Dealership of Rhino Shield product since inception
BBB Rating = A+
3 Complaints – Read One Complaint from 2011
Never a complaint with Massachusetts Consumer Protection
Selected locally for This Old House, Harvard, Thayer Acadamy, NECN Dream Home, Katie Brown Workshop PBS
PRODUCTS - SMART COLOR VERSUS RHINO SHIELD
Lifetyme Exteriors – SmartColor Product
Testing data cannot be verified, testing facility not listed
Only used and marketed for 3 years
No known dealer network
Product name not trademarked
Rhino Shield Coating System
Product Tested and Proven by third party BASF labs
Used and Marketed 12 years
40+ Dealers Domestic and International
Same Manufacturing facility that Specializes in Coating Systems, in business 45 years.
Class A Fire Rating