During their research they came across many different options for a coating solution. One popular option many smaller coating companies do is relabel an existing product (sometimes a product you could buy at your local hardware store) and carry it as their own coating with a new fancy name. Essentially what these dealers do is invest and market in their company name not their product name. This is a risk free way for them to do business. If the product fails or they want to switch in the future they can still keep their business name and just switch out the product. For example ‘Boston Exteriors’ and a product called ‘Ultimate Guard’
The home improvement industry is a tough industry and Mat and Pat thought this to be very unethical. Everyone has had the issue of calling a company years later for service on something they bought from them and you get the line….‘Sorry we don’t carry or warranty that product any longer, you would have to talk to the manufacturer’ We carry a new product called ‘XYZ now, would you be interested in that?
This is why, when you hear a Rhino Shield commercial, it’s Rhino Shield and Rhino Shield only. We are not using a company name and hiding our products name.
If you are really serious about a true coating system. Why would you believe in a company that doesn’t even believe in their product? If they did, they would spend advertising dollars on marketing their products name?