Rhino Shield Maintains A+ Rating


After a recent review by the Better Business Bureau, Rhino Shield of New England™ has again received the BBB’s highest A+ grade.  Rhino Shield™ of New England received an A+ grade the previous review period and has maintained their high rating.

BBB letter grades represent the BBB’s opinion of a business. The bureau assigns letter grades from A+ (highest regard) to F (lowest). In some cases the BBB will not grade a business (indicated by an NR, or “No Rating”) for reasons that include insufficient information on the business or because of an ongoing review of complaints.

accred_bus_7469The BBB grade takes into account the following information with respect to a business’ marketplace activities: a) The total number of complaints filed with BBB against the business. b) Whether the BBB considers the complaints to be of a serious nature. c) Whether the business appropriately responds to complaints and whether the business resolved the complaints in a timely manner to the customer’s satisfaction – Higher grades reflect that the business has fewer complaints and/or have responded appropriately to any received.

Rhino Shield™ of New England is an accredited member of the Better Business Bureau and recognizes their important role in ensuring protection of both the consumer and business’ in the marketplace. To be accredited by BBB a business must maintain at least a B rating, meet all standards within the BBB’s Code of Business Practices; comply with any agreements or decisions reached as an outcome of a BBB complaints resolution process, and demonstrate a long pattern of transparent, honest, interactions with the buying public.

Rhino Shield™ of New England has been accredited by the Better Business Bureau since March of 2006. See Rhino Shield’s BBB business profile here.


Rhino Shield® of New England is based in Pembroke Massachusetts and is part of the national Rhino Shield® dealer network. Rhino Shield® Ceramic Coatings is headquartered in Destin Florida where they manage over 40 U.S. dealers covering more than 50 metropolitan areas in the United States. Rhino Shield® also operates in a dozen international markets. Years of durable results, relentless product improvements and rigorous testing have made Rhino Shield® the leading residential ceramic coating in America.

Announcing New Super Shield for Roofs


At Rhino ShiRhino Shield Super Shieldeld®, we are pleased to announce a new product that we feel homeowners are really going to be excited about: introducing, Super Shield® Roof Coatings.

Undergoing a complete roofing replacement can be a seriously expensive project and it is especially exhausting if you end up trying to do it yourself.  Super Shield® installations are simple, fast and far more cost effective than a roof overhaul.  Our product forms a protective membrane around your existing roof that expands or contracts with temperature.  Super Shield® also keeps your roof sealed and protected from moisture and the growth of mold and mildew.

This specially formulated ceramic coating for roofs has similar heat and ultra-violet resistance properties of our more common Rhino Shield® exterior coatings, working to save on heating and cooling costs for your home. Super Shield® may be applied to most roofing surfaces including primed metal, clay concrete, asphalt, bonded roof gravel, slate, tile, etc.

To find out more even more about this exciting new product from Rhino Shield®, feel free to contact us today and we’ll be happy to tell you all about how this product can improve your home’s roof.

Rhino Shield of New England – View our products in action


Ask Rhino Shield of New England


I have a brick home. What would the advantages be in
coating my home?

Coating a brick home gives the opportunity to completely change the look of the home’s exterior. In addition, all cracks and crevices in the work area are sealed with the adhesive base coat to help protect your home.


Rhino Shield of New England on This Old House!



Pembroke, Mass., (September 16th, 2009) – Rhino Shield of New England announced today their company has been selected to perform exterior work on a project that will be featured on the upcoming season of the Emmy-winning PBS home improvement series This Old House.

The 30th anniversary season of This Old House premieres nationally on PBS Thursday, October 8. The first project of the season focuses on the renovation of a 1915 Dutch Colonial located in the Boston suburb of Newton Centre. This Old House will be televising the progress of the renovation from start to finish as the homeowners add 330 sq.-ft. to the existing structure. Rhino Shield will provide the exterior finish to both the current home and new addition.

The Newton Centre homeowners, Bill and Gillian Pierce, purchased the property in 2004. Their goal was to eventually add to their living space, but the space needed to be in-sync with the look and character of the original home. Teaming with their architect they accomplished both goals, designing a two floor addition that will seamlessly meld the old with the new.

“A homeowner’s desire to maintain the original look of their home is an important factor when customers choose Rhino Shield,” said co-owner Pat Foley. “Rhino Shield’s ceramic based coating offers them improved durability over conventional paint, but they don’t have to sacrifice the appearance of a traditional paint job.”

Rhino Shield will strip, seal, and repair the existing siding, then spray a bonding primer and two coats of their patented ceramic based finish product. The exact color match and traditional “paint like” coating will tie the original home to the new addition and create the unified look the homeowner requires.

Rhino Shield co-owner Mat Giovanello said his company is looking forward to showing TV viewers the Rhino Shield process. “We’re excited to be working with the team at This Old House. It is the most respected home improvement series on TV; they invented the genre.” Giovanello added that despite the bright lights of TV they expect to handle this project like any other. “Whether it’s This Old House or any other house, Rhino Shield treats every project with the same care and respect.”

The This Old House Newton Centre project premieres nationally on PBS Thursday, October 8 (check http://www.thisoldhouse.com/tvschedule for listings). Visit http://www.thisoldhouse.com to access a project overview, photo gallery, and live webcams featuring 24/7 progress of the This Old House Newton Centre project.

Why Rhino Shield? All these coatings are the same right?


During their research they came across many different options for a coating solution. One popular option many smaller coating companies do is relabel an existing product (sometimes a product you could buy at your local hardware store) and carry it as their own coating with a new fancy name.  Essentially what these dealers do is invest and market in their company name not their product name. This is a risk free way for them to do business. If the product fails or they want to switch in the future they can still keep their business name and just switch out the product. For example ‘Boston Exteriors’ and a product called ‘Ultimate Guard’

The home improvement industry is a tough industry and Mat and Pat thought this to be very unethical. Everyone has had the issue of calling a company years later for service on something they bought from them and you get the line….‘Sorry we don’t carry or warranty that product any longer, you would have to talk to the manufacturer’ We carry a new product called ‘XYZ now, would you be interested in that?

This is why, when you hear a Rhino Shield commercial, it’s Rhino Shield and Rhino Shield only. We are not using a company name and hiding our products name.

If you are really serious about a true coating system. Why would you believe in a company that doesn’t even believe in their product? If they did, they would spend advertising dollars on marketing their products name?

The Competition


Take a minute and check out our company and any other so called competitors.You will quickly find out that when it comes to product, service & reliability Rhino Shield is the only choice in New England.

Rhino Shield is a high build acrylic, elastomeric, ceramic, urethane coating.These type of coatings have been around for over 30 years, mainly in the commercial world.There are 1000’s of different types, some for underground storage tanks, waterproofing, metal or steel. Our version is formulated for residential homes and we have been using the same formula
for close to a decade. Many have tried to replicate our coating and say they are the same or close to the same. This is simply not true and can be easily verified.

Meet Mat and Pat


Meet Mat & Pat

Patrick Foley and Mathew Giovanello have been lifelong friends, actually growing up together on the same block as kids on the South Shore of Massachusetts. After high school, Pat joined the MA Painter Union and Mat went off to college for Industrial Design. In 2004 Patrick and Mat bumped into each other at a mutual friend’s home and were catching up on old times.

Mat had started working in the real estate field and was also re-habing properties at the time. Pat had his own successful painting company. On the subject of paint, Mat brought to Pat’s attention some new stronger coatings that he had heard about and how they would last much longer than a typical paint job. Being in the Union Pat was familiar with these coatings and had also worked with some variations in the past.

They both thought it was pretty exciting type of product and decided to look into this as a business opportunity. After almost a year of research into all the different products, Mat and Pat came to the conclusion that Rhino Shield was the best product available.

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Why Rhino Shield?


Go to our website to see how Rhino Shield classifies as a GREEN PRODUCT!

Rhino-Shield™ Ceramic Coating is a durable, flexible, maintenance
free exterior wall coating. It is a 100% acrylic waterborne, high build
formula that waterproofs, insulates, and soundproofs.

Innovative technology combines 100% acrylic elastomeric resins with
urethane resins resulting in a flexible and extremely tough surface.
This coating actually becomes part of the substrate due to excellent
adhesion and bonding.

But how did this super product come to be?